I have always, and always will admire disruptive new technologies/innovations and the utilities they bring to consumers
Although I have a Macbook, iTouch, and an iPhone, I’m not what one could call an Apple Fanboy. However, what I do appreciate is the new cultural revolution that Apple has brought to this world with the iPhone. Over these past few years, we have seen Apple revenues shoot through the roof with its smartphone release and watched as people all around us began to adopt this revolutionary new piece of hardware.
This morning, my mother came into my room raving about the iPhone 3GS that her friend had showed her. When I first bought my iPhone 3G, my mother wasn’t too impressed; she was more excited about receiving my iTouch which I would no longer need. However, my mother’s friend conveyed such excitement and passion for her 3GS that my mother couldn’t help but feel a need to purchase one for herself too.
And this is what Apple does best. Create such amazing products that people can’t help but act as “fanboys,” thus spreading this infectious “fanboyism” to fellow colleagues.
Focus on an amazing product, and all the rest will follow.