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Risk and Reward

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Seth Godin made a very simple blog post a while back about risk and reward. A lot of people refuse to take risks because of their fear of the unknown, but a small increase in risk can bring about a doubling in reward. As you can see from the graph, the first jump comes at virtually no risk while it’s usually the second jump that can be more dangerous.

It isn’t hard to start the little things you’ve always wanted to do. We always talk about our goals and aspirations but we put them off with excuses. All your dreams become harder to execute as you get older because you will have other obligations such as family, work, etc… Even if you have those obligations now, you can still make time to follow your passions. Go travel. Start a website. Start a business. Breaking that entry barrier is the first jump in the graph and whether or not you decide to follow through and make that second jump is totally up to you.

But people, at least try to make that first jump. It’s really not that hard.

Written by kevinleeme

July 19th, 2009 at 11:11 am

Posted in Articles

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